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Investing in Innovation: Creating an Environment for Success

In the next column on Nikkei, Trusted's CEO Fariza Abidova discussed the importance of investing in innovation teams and creating an environment that allows them to achieve desired results.


Too often, we see innovation teams with limited resources bogged down by tasks that can easily be outsourced or handled by digital technologies.

This leaves them with little time to focus on critical tasks such as strategy building, meeting with startups, and testing new technologies and business models. As a result, they often struggle to achieve concrete results, lose motivation, or run out of time and budget.


To prevent this, we share our insights on how large corporations can create a supportive environment for their innovation teams to thrive.


We also introduce our new Virtual Innovation Team service, which helps companies in similar situations.



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