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Who We Are

We are an innovation and business development firm based in Japan and Switzerland, focused on supporting large enterprises in creating new core businesses.


We operate at the intersection of European and Japanese industry, enabling direct enterprise-to-enterprise collaboration by connecting our clients with relevant partners across the full value chain, including global corporations, industry leaders, governments, and academic institutions. 

Accelerating the Commercialization of Sustainable Technologies

We focus on long-term industrial transformation, including clean energy, decarbonization, digital infrastructure, and healthcare.


A central element of our approach is the Trusted Studio framework, designed to translate access to global innovation ecosystems into concrete business outcomes. Through this framework, companies work on clearly defined topics, engage directly with potential partners and customers, and test concepts under real commercial and regulatory conditions.


We also support our clients in establishing their own internal frameworks, where 100+ business opportunities are evaluated each year against predefined criteria. This enables informed decision-making on whether to proceed, adjust direction, or discontinue initiatives based on evidence, increasing the success rate of new business development.

Company Mission

Founded in 2016, Co-Founder and CEO of Trusted Corporation, Fariza Abidova, was plagued with the question “why?” Why is innovation so slow? How can we turn the technologies we see in Sci-Fi movies into a reality? Most of these technologies are already developed, so how can we make them accessible to solve problems?

 

From the passion to Accelerate Innovation and frustration with slow technology development, Trusted Corporation was born with one mission: Connect companies globally to share resources and co-create solutions.

 

Together, we can create solutions that lead us toward a more advanced and sustainable society.

Fariza Abidova

Co-Founder & CEO

Michele De Luca

Co-Founder & CTO

Leonardo D'Amato

Innovation Director

The Team

Our Partners

Mariko McTier

Co-Founder of mymizu, Co-Founder, Social Innovation Japan

Robin Lewis

Co-Founder of mymizu, Co-Founder, Social Innovation Japan

Luca Escoffier

Co-founder and CEO of LCUBE Consulting LLC 

Tove Kinooka

Executive Committee Member & Responsible Business taskforce lead  at BCCJ, Director & Co-founder at Global Perspectives Japan

Peter Johansen

Program Director

Nordic Asian Venture Alliance

Koshu Kunii

General Partner at Lifetime Ventures

Niklas Karvonen

Community Director at Nordic Innovation House – Tokyo

Awi Lifshitz 

CEO at weXelerate

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  • 〒105-6415, 15F Toranomon Hills Business Tower, 1-17-1 Toranomon, Minato-ku, Tokyo

  • Trusted GmbH
    Gartenstrasse 6
    6300 Zug
    Switzerland

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